Total investment of 2 billion yuan of the world's largest silicon based OLED microdisplay device production base visual information.

On September 1, 2017, with a total investment of 2 billion yuan of silicon-based OLED display project in hefei new station, this is hefei new stations in the layout of the next generation display technology of important achievements, also promoted the hefei become China's largest most complete types of display technology, the industrial agglomeration development base!

　　Vice mayor of hefei government, new stations secretary working committee, management committee director wen-song wang in the zone and the province by the letter hou-liang wang, deputy director of the committee, depending on your career in Shanghai information technology co., LTD., chairman of Gu Tie, integrated circuit material and parts industry technology innovation strategic alliance secretary-general Shi Ying, new stations high-tech zone management committee, deputy director of sheng-li zhu, the city of group chairman YongFengShan etc.

　　Zhu shengli, deputy director of the management committee of the new high-tech zone, signed a contract with gu railway, chairman of Shanghai vision information technology co., LTD.

　　With an annual output of 20 million, the world's largest base.

　　

　　Silicon-based OLED display located in hefei in the bonded area, the program starting in September of 2018 moved to equipment, and put into production in 2019, is expected to realize annual output of 20 million pieces to 2020 micro display device, to become the world's largest production base of micro silicon OLED display device!

See ya, chairman of Shanghai Gu Tie is a leader in the field of domestic shows, planned and set up China's first 4.5 generation of TFT - LCD production line, the domestic first OLED pilot line, the domestic first 5.5 generation of LTPS production line and the first OLED production line. His technical team members are the leading experts and scholars of the industry in China and abroad, and the company is located in the Shanghai free trade zone.

　

What is a silicon-based OLED?

　　

　　It's called the next-generation display technology. Micro silicon OLED display, the use of the difference between the conventional amorphous silicon, microcrystalline silicon or low temperature polycrystalline silicon thin film transistor AMOLED device for the back, it was based on the single crystal silicon as active drive back, making active organic light emitting diode display device, 1/10 of the pixel size of traditional display device, precision is much higher than that of traditional device, has high resolution, high integration, low power consumption, small volume, light weight, and many other advantages.

　　Silicon-based OLED first smart glasses.

　　

　On February 22, 2016, seiko epson released the "MOVERIO bt-300" for the third generation of binoculars at Mobile World Congress 2016 in Barcelona, Spain. The product is expected to launch in October 2016.

　　Epson is an expert on projectors, and after launching its first projector in 1989, it has officially tried to launch a headset for the first time in 22 years. In 2016, the bt-300 launched on the MWC is a breakthrough milestone.

　　Comparison table of three generations of epson products:

　　Technology change: si-oled replaces HTPS.

Comparison from the above table, we can find that instead of liquid crystal display technology HTPS (High Temperature Poly real - Silicon, High Temperature polysilicon) change of Si - OLED, which makes it not only from qHD resolution (960 x 540) up to the HD (1280 x 1280), a contrast from the original 230:1 soared to 100000:1, display NTSC soared from 52% to 90% NTSC color, brightness is from the previous generation 1050 nit to 1200 nit.

　　The bt-300 is about 20% less than the 88g (free cable and lamp shade) of bt-200, which is about 60 gigabytes. At the same time, because of the adoption of si-oled, not only the part size of the reflective board is smaller, but also the optical engine part is miniaturized by the OLED screen and the adjustment of optical system.

The si-oled screen was developed by seiko epson, which was developed specifically for bt-300, with a size of 0.43 inches.

Let's witness the exquisite design and craftsmanship of the glasses:

Epson smart glasses development director: equipped with Si-OLED screen is the original face.

The nikkei BP journalists in truth over HMD vision products sales department business development of the product department minister jin Tian Dui also, jin tian minister said it was a smart glasses BT BT - 300 series "should be the beginning of the" form. The development of the silicon substrate organic EL screen (Si - OLED), adopted the through hole (Cavity) reflection direction and filter method to control the direction of the light, this is consider a plan at the beginning of the BT series. By 2016, we are finally at the starting point.

Si-oled development took a long time. Prior to this, the bt-200 and earlier models were made using existing technology to investigate the market for smart glasses.

Because the direction of the light can be controlled by the structure of si-oled, the size of the lens can be made smaller. As a result, the mirror leg portion of the optical engine is reduced and the height of the reflector is reduced. The thickness of the reflector is the same. The next generation of models is expected to reduce the size of the reflective panels.

Although we developed si-oled ourselves, we didn't set up new production lines. It is the process of pre-implementation of the semiconductor plant in epson, northeast of the yamagata prefecture, where the fushi, located in the county of nagano county, sees his cause.

The appearance aspect, by using the metal shell to show the high - grade feeling. Another reason to use metal design is to consider heat dissipation. We have been developing BT series because we feel that the trend of smart glasses has been going on. We've been there for five years and the need for smart glasses is growing.

The following are the highlights from the film clip:

　　Epson also designed a variety of practical application scenarios:

　　2017 will be the year of opportunity for AR & VR wearables market, and the OLED micro display with better optical design will definitely surpass 2016 in terms of applicability and cost efficiency.

　　

　　There is growing evidence that apple will use OLED displays on its iPhone 8, but it is unclear how apple will choose to enter and occupy the "iGlass" market.

Apple has been conservative about OLED display technology, and its biggest rival, samsung, has already used the technology on its flagship Galaxy S7 and Galaxy S7Ege. Google's new phone, PixelPhone, also USES OLED display panels. This means that both GearVR and Google's Daydream (and Oculus) will use OLED. According to Google, the mobile phone lineup that supports DayDream currently has Pixel/Pixel XL, Moto Z, huawei Mate 9 porsche design, Mate 9 Pro, zte Axon 7 and asus Zenfone AR.　　

　　One possible reason for apple's conservative attitude is the fear that the OLED panels will not be able to meet the huge demand for apple's flagship phones. According to people familiar with the matter, apple's initial purchase order for samsung was 100 million tablets per year. Even so, samsung may only be able to meet some of its demand during the 2017 peak season. Apple shipped about 75 million iphones in the peak season of 2015, with analysts predicting that sales of apple's flagship devices will reach 90 million units in the fourth quarter of 2017.

Of the four largest OLED panel makers, including samsung, LG, sharp (foxconn) and JDI all actively invested to expand capacity, change a good rate, reduce the cost to reach an OLED display into large size TV and smart apparel market.

Listed VR equipment including HTC Vive, GearVR, GearVR and Daydream and AR headset Meta 2, these products carry a full-sized OLED screen and the traditional optical system, so that the equipment is too big and bulky.

In 2017, is a new generation of AR and VR devices will hit the market, they use a higher pixel density of OLED display, also called the micro OLED displays, combined with lens combination to create a more smooth, more fashionable appearance of glasses. These tiny OLED glasses will provide the amount of cost competitive products instead of more expensive (industrial and professional use) AR systems using LCOS AR systems (such as Himax, Kopin, Syndiant), such as application Microsoft Hololens and other Waveguide (such as Lumus - now support HTC, Vuzix) for solution.

Here are the reasons for the rapid adoption of micro-oled in 2017:

The advantage of OLED:

Low power - no backlighting.

Simpler optical design - no front light source.

Higher contrast - pixels do not have an external light source on the switch.

High resolution (PPI) - compared with LCD.

OLED defects (vs LCOS)

Brightness - no front and rear light source (increases power consumption)

Pixel density - LCOS can reach higher pixel density.

The integration of waveguides (eg. Hololens USES the two-dimensional optical waveguide system principle display mode)

Thanks to a large investment in OLED TVS, mobile phones and OLED display panels, the brightness of the panels and the output efficiency of the blue light are rapidly improved. For VR applications, the brightness level is not as critical as the AR requirement, because in the AR scenario, the application needs to be rendered based on the light from the surrounding scene.　　

　　KOPIN - OLED MICRODISPLAY

　　

　　Kopin, a leading supplier of near-eye-displays, announced that it would build a new product line that would carry a tiny OLED display. This time they are connected to the next three cities in OLED, LCD and LCOS (four-dimensional display) display.

　　Since they produced the first LCDCyberDisplay product in 1997, Kopin has shipped more than 30 million devices to a wide range of customers, including Nikon, Olympus, Recon, Samsung and Vuzix (which also provides waveguide headphones). Their Kopin CyberDisplays have become the top choice for the us army's advanced night vision and thermal weapons sights.

　　Cost factor: a new business model.

　　Kopin's new oled-on-silicon display is based on two key components: the silicon-based backboard that drives the OLED pixels and the OLED luminescent layer. Unlike the traditional factory manufacturing model, Kopin has outsourced the production of the two components to create a business model for the production of OLED micro-displays with no manufacturing plants. This model is similar to the OmniVision CMOS sensor business and qualcomm processor business. The core of the design is held internally, and the capital inputs and factory construction for large-scale production are outsourced to external suppliers. There are several major advantages, including without large capital spending mass production product, on the two components layer can rapidly improve the manufacturing technology level, and has the potential to quickly reduce cost on other consumer OLED devices, manufacturing in the factory and the business is more competitive.

"Such a flexible business model makes us believe that this is the right way to create the lowest cost OLED microdisplays," says KopinCEOJohnFan.

AR OLED pioneer: epson.

Epson was the first pioneer to produce the bt-300 (720P) of AR OLED headgear. The bt-300 not only makes epson's wearable display products lighter, but also significantly improves the quality and availability of images. Epson USES silicon-based OLED (SiOLED) display technology. The screen is brighter at both ends of the screen, with a wide range of colors, and a high contrast to the Moverio, the previous generation of LCD products.

　　点击图片了Epson silicon-based OLED (SiOLED) display technology and BT-300 product details.

　　

OLED competitor: eMagin.

　　

　　EMagin has been developing and manufacturing OLED microdisplay products since 1993. For the first time in 2005, they launched the consumer headset Z800 3dvisor, with a small display helmet with SVGA resolution display (40 degree view Angle).

In 2007, the author recommended three products for the viewfinder display using eMagin OLED SVGA, namely si-2k and SI-3D stereo and 360-degree VR camera system.

　　EMagin's display has the right brightness and low power consumption, and as a small and light viewfinder can run under a 5V dc power supply (such as a USB power supply). These early OLED displays had some minor flaws in life and aging. It is also considered the most expensive. However, for the best performance requirements, such as military use and functional membrane production, cost is not an important issue. It was just that there were fewer high resolution screens to choose from. Currently, eMagin has several micro display products, ranging from VGA to WUXGA (1920x1200), from 0.5 to 0.77.

　　In January 2016, eMagin announced that it had signed a non-exclusive patent (IP) licensing agreement with an undisclosed company in its unique 4 MP display. The deal includes upfront royalties of $1 million and promises that the company can use the full color display technology of eMagin's 2K x 2K pixel on its headset. 2K display technology has not been shown on eMagin's website.　　

ODG R9 OLED double 1080P.

　　

　　The ODG is rumoured to be the company that signed the licensing agreement with eMagin.

　　In the past few weeks, some conceptual video has been circulating, suggesting that the ODG consumer glasses will be equipped with a 4K display (in fact, the dual 2K display will be mistaken for 4K).

According to MS Power User, the ODG's R9AR glasses are optical field glasses with a dual 1080P (non-2kx 2K) and a 50-degree vertical perspective. The ODG R9 AR glasses have built-in android and ARM processors, which have independent computing power and need not be connected to the PC. In addition, R9 AR glasses are equipped with many sensors.

　EMagin 1080 p display has been put into production, it may also indicate the next generation of 2 k x 2 k display will appear, or, ODG in cost, user interfaces, size, market timing and so on above ODG didn't find enough mature conditions, to develop suitable products to quickly open the mass consumer market, such as China mobile is one of the goals of the ODG, as the news say they hope to cooperate with China mobile.

　

OLED micro display technology and virtual display giant: SONY.

　　

　　SONY, a virtual reality giant, now owns 30% of the VR headset market.

　　This market share is created by the 40 million to 50 million Playstations users, and this group is the target user group of the best VR product upgrade, which is also acceptable for the pricing of VR products from 300 to 400 usd.

　　The SONY PlayStation VR device is 5.7-inch, 1920 x 1080 OLED display, and the single eye is 960 x 1080 resolution, while Oculus USES a dual 1080 x 1200 resolution.

　　As we can see, these devices are bulky and have a large size optimization space.

SONY USES a larger 5.7 "OLED screen on VR glasses Morpheus, which is designed to cost and time to open up the market response. But SONY is still a giant in OLED microdisplay technology, which still produces a large number of tiny OLED panels to supply all their flagship Alpha and NEX digital cameras.

　　As they introduced five years ago in 2011, the viewfinder has reached the XGA (1024 x 768) resolution. Two years ago at CES 2015, SONY showed their interest in the AR market when introducing a VGA resolution panel with a higher pixel density.

　　Although it is not yet commercially available, expect SONY to play the CARDS and create a new product line with a higher resolution OLED microdisplay to be used in a new generation of VR or AR devices.

　

Snap marches into the AR industry.

　　

　　In the United States on September 23, local time on Friday night, doubtful sunglasses Snapchat issued the first hardware products, also announced that the company will be renamed the Snap Inc, means Snapchat will become not only the software sales company.

Although there have been rumors that Snapchat will release smart hardware products, Spectacles are coming sooner than anyone expected. Spectacles, a pair of sunglasses with cameras, can record a 10-second video clip for $130. Using 115 - degree wide Angle lens camera, smart phones have wider than normal field of vision, the perspective of more close to the human eye can, at the same time, doubtful recorded video is fan-shaped, vision is more like a person when you watch the video.

According to the Wall Street journal, co-founder evan spiegel said the device will surpass the Snapchat app.

Snapchat, as we all know, is a sharing app for Snapchat, which is valued at $16 billion and has more than 100 million users a day. Users can use the program to take photos, record video, add text and pictures, and send them to friends, while video is not too long. The appearance of Spectacles undoubtedly reduces the difficulty for users to shoot short video, which will increase user stickiness and content production.

According to the financial times in November, Snapchat's daily video viewing has doubled from may to 6 billion. Facebook announced over the same period that it watched eight billion video views a day. Facebook's data includes both the desktop and the mobile, while Snapchat's views are fully contributed by smartphone users.

Facebook CEO mark zuckerberg has said that 500 million people watch video every day through the company's website and apps. "Video will be the most interactive web content in the next few years," he said.

Video has become the most popular activity on the social network, and the demand for digital video advertising is huge, so social networking companies are scrambling to expand the business. Video advertising costs tend to be higher than static images or text, so it will also be an important source of revenue for social networking companies.

Snapchat ambitions to build a new generation of social platform also gradually revealed on some of its new features, such as Stories, it is similar to Facebook information flow, means that the user can not only give personal photo sharing, can also share into their Stories for friends public browsing, the content can also stay in the Stories just disappear after 24 hours.

With a user base of more than 100 million on the current Snapchat platform, if 1% of users pay the bill, the eyewear sales will be $20 million (the unit price is currently $130). So for Snapchat, which currently focuses on video advertising as its core profit model, it is undoubtedly a way to increase the profitability of the hardware, which is a plus for the IPO.　　

　　In the us, Snapchat coverage will be 41 per cent of the 18- to 34-year-old group, according to Nielsen. This means that in the next 2-3 years, this group will take over all aspects of mainstream society from lifestyle to consumption. How many of them buy glasses, which is the way to make money, compared to what they get through their glasses.

Take a look at this Snapchat video AD case. Video ads are all users on future Snapchat independent of content - as long as you design a good "game", add an interesting element (such as add own facial expression) to food advertising, Snapchat user everyone could become the advertising creative, rushed to provide newer content, they are both content and advertising, eliminated the attention economy times advertising planning are becoming still flawed.

And what if it was broadcast live on Snap glasses? The basic is to open the experience advertising the best pattern: as long as login Snapchat content platform, all you share out the contents of the directly, is probably because you naughty USES a filter or because geolocation implanted advertising information, and the viewer in the consumption of these content will not be bothering. What's more, Snapchat wants to lay out the AR field.

Earlier this year, Snapchat poached qualcomm's AR engineer, EitanPilipski. MarkDixon, who was in charge of recruiting at Microsoft's HoloLens team, showed him working on Snapchat in his linkedin account. Another Kelly Nyland from the Parrot AR drone recently joined Snapchat's "Snap Lab," a marketing executive. At the same time, Snapchat also hires "3D visual engineers" on the job boards, as well as software engineers and content operators. About a third of the 74 posts point to Snap Lab, which just spoke.

　　As early as 2014, Snapchat acquired a start-up called Vergence Labs, whose products are similar to Spectacles. Snapchat was named Snapchat Research in February 2015, with a team of computer vision and machine learning. Much of the same research has been done in tech giants such as Facebook and Google's big data and artificial intelligence teams, as well as Microsoft's HoloLens.

GuGe Capital takes a stake in Snap.

GuGe Capital, Alphabet's investment arm, has recently been quietly investing in Snapchat's parent company Snap.

　　The investment didn't surface until GoogleCapital changed its name to CapitalG and put the Snapchat logo on its official website. Foreign media have reported that the company is a subsidiary of Alphabet's investment. Snap limited said it had no comment.

The two companies have always lived in harmony. In 2013, it was rumored that Google had wanted to buy Snapchat for $4 billion, when Snapchat had just declined its offer. Today, despite having a data center, Snapchat is still the biggest user of Google cloud services.

Snapchat received a total of $1.81 billion in May in May, before it was renamed Snap limited in September. After the injection, the company's market value is estimated to have reached $20 billion.

And Snap announced during Christmas 2016, at $3-40000 acquisition of Israel AR (augmented reality) startup Cimagine Media, and with the company team team to set up r&d center in the Middle East, so the only logical conjecture is that they will be taking the doubtful product upgrades for the AR device. If they do, they will need to consider OLED microdisplay technology.